BMW was the lead sponsor for the 2018 New Model Golf Day and provided guests with a chauffeur service to and from the golf course in a selection of its latest models, as well as test drives throughout the day. Guests and players tested the BMW i8 Coupé, the first sports car with the consumption and emission values of a compact car.

Jetfly partnered with the 2018 New Model Golf Day to enable players and guests viewings of its Pilatus fleet. Jetfly Aviation is the European leader in the shared ownership of turboprop aircraft, and thanks to the proximity of Denham Aerodrome to the golf course, guests were treated to a champagne breakfast on the aircraft.

Fig, which provides a pragmatic approach to supporting early-stage companies, partnered with the 2018 New Model Golf Day in order to showcase its portfolio of high-growth businesses to existing and potential investors.